- I expected an increase in prices, to say, £17 and £11.
- I feel we're being taken advantage of at £18 and fear that an uptick in income could be matched by a fall in attendances.
- I would be content (not happy) for the price increases to stay as they are if the club can outline, with a degree of certainty, where that money will be going.
It's a consistent thing with County that, regardless of the circumstances, there seems to be an ability to score needless own-goals. If they'd just have said 'the prices are going up, that's not ideal but it'll fund a competitive budget at the next level and help us to progress back to being a fully professional outfit', I'd think fair enough.
But that's not what's happened, and as has been said a million times already, these things are all about perception. The way this has been handled has already pissed a lot of people off, so anything else is about fighting fires that didn't need to be started. For a collection of people who ostensibly know what they're doing from a marketing/PR perspective, it's amazing how consistently tone-deaf/tin ear the club can come across. I don't think it's intentional, but it's just unnecessarily poor handling.
They can end all of this by laying out clearly what the plan is, and where the money is going. It really is that simple. Otherwise, I'll be asking some awkward questions, like: if we have similar ticket prices, and similar support, and similar outgoings to the other big clubs in the National League, how does our budget compare to theirs? And if it doesn't, why not? ('The water rates' is not an acceptable answer).
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