On the County example I don't know that Sunderland would be a big enough draw for it to be worthwhile us putting our prices up, the price hike might deter some regular fans from attending thus cancelling out whatever we made from irregular ones coming along for the big cup action. And of course yes, it's hardly the way to treat your regulars, messing about with the prices.
If we ever draw Newcastle of course, different matter entirely. That's a proper bumper tie and prices should start at £50 minimum.
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