"trying to sell someone just passing through the gates is a long shot at best, they want to get inside and see the good stuff,"
You aren't trying to sell. You are there for marketing. IF you sell anything at the show it is a bonus. What you want is them to remember you next week, month, or summer when they clean their carpets. If you give them a fridge magnet and this fall they decide to clean before the Holidays. They've been looking at your logo/ad for half a year.
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The JAGUAR 8.4 INDUSTRIAL SYSTEM; not your generic squirt & suck machine!