I did one last spring (missed fall due to circumstances). I made up PINK fliers - 20% off as long as I am in business. I put may name in front of hundreds of people, sold 3 or 4 jobs after the show, hooked up with a realtor looking around, made contacts with a half dozen other related providers, and picked up a few good ideas for the next show.
Overall, I'd have to say it was worth the 2.5 days (3 counting setup) and $1200 for the booth. I'm hoping to do the spring and fall shows this year. Bring lots of give away stuff with your logo: bags, pens, spot remover <- big one, fridge magnets, something they won't toss in the nearest trash can.
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The JAGUAR 8.4 INDUSTRIAL SYSTEM; not your generic squirt & suck machine!