Posted by Scott Otis
on 1/2/2012, 4:10 pm, in reply to "Re: Trade Shows -- Worth It ?"
75.67.60.91
I've been at a local Home Show for the last 3 years and have been happy with the ROI. I usually end up with a 4-1 return and the events in March, so what's not to like?
I did exhibit at a chamber business expo a few years ago and got a zero return.
If it's a consumer show than go for it, you should at least break even. I'd suggest some spotter bottles and a flyer with a special that expires March 31, could help with some biz this winter.
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