Posted by Ken Wainwright
on 1/2/2012, 12:00 pm, in reply to "Trade Shows -- Worth It ?"
2.24.4.11
Hi Jim
This is the sort of event that I would regard as primarily a marketing event and secondary as a selling opportunity.
What value do you put on getting your name known to a wider audience? Not everyone will need their carpets cleaning during the next month, but when they're ready, if you've made a good impression on them, you'll be all the better for it.
There's more to running a successful business than dragging a wand around all day, so for the relatively small financial outlay, you should be able to recoup that with one or maybe two jobs gained on the day. To help this along you may wish to offer special "Show offer discounts". Lets say it's 20% off for the following two weeks. You may also like to offer 10% for the next two weeks too. The variables are endless.
Go for it, and just be the true professional you are and blow the socks off the competition.
Safe and happy showtime
The Ken
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