Jimmy John's sponsored Steve a couple of years ago then they went to Harvick's Nationwide team and now on his Cup car.
Officials of Rusty Wallace Racing, LLC (RWR) and Jimmy John's Gourmet Sandwiches announced today that Jimmy John's will be the primary sponsor of Rusty Wallace and his No. 66 Ford Fusion in the June 12th Howie Lettow Memorial 150 ASA Midwest Tour race at the Milwaukee Mile.
Based in Champaign, IL, Jimmy John's was founded in 1983 by 19 year old Jimmy John Liautaud in Charleston, IL. He's still rockin' out sammies and the company has grown to over 1400 locations in 42 states across the U.S. The company is known for fresh quality products, but it's the freaky fast speed and delivery that really puts Jimmy ahead of the rest. Jimmy John's also sponsors Kevin Harvick in the NASCAR Sprint Cup Series.
Joining the effort as an associate sponsor on the Jimmy John's Ford will be Milwaukee's Giuffre Brothers Cranes. One of the world's largest distributors of boom-trucks, Giuffre Brothers is a family-owned company that has deep ties to Midwestern auto racing. Co-founder Frank Giuffre actually competed on the ASA tour in the 1980s. In 2011, the company served as the official recovery vehicle provider for the Indianapolis 500.
Said Wallace, "I'm really excited about getting behind the wheel again at Milwaukee. I've had a ton of success there over the years. I'm equally excited about having Jimmy John's Gourmet Sandwiches and Giuffre Brothers Cranes on board for the race. Hopefully we'll have a "freaky fast" Ford up there and can put Jimmy John's and Giuffre Brothers in victory lane."
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