The choice that most successful people would have went for would have been to utilize profits to hire an accomplished executive, allow that person to run the operational side and let Carl and his original team of guys focus on developing more revenue streams.
What did Carl do? He decided to take the majority of his profits and dump them into an upper ASA softball team. Thus, he didn't have liquid to address the scaling problems and his business is still without a proven business mind. Therefore you're going to have issues like lag time on bats, customer service, quality, etc...Carl needs to learn to distribute work to competent people.
Also, it's a very weird dynamic that he feels the need to try and call customers liars and ban people from social media pages. Very odd.
I've owned multiple Monsta's, I love the product, but, I realize that if something goes wrong with the product then I have no avenue to address the concern. It's a free market world and I understand the choice. I had Monsta break in 200 swings, no issues. I thought about letting Carl know just to give him my serial number to see if there's a commonality with that batch, but then didn't because of the thought of being chastised by an owner believing I was trying to lie/get something out of him.