Have them tell stories of their careers. Funny things that have happened. Why do you sponsor a team? What those sponsors do for a living. Why do you umpire? How can I get to the conference as an umpire? Etc..
I guess have a more personal interview with mentioned above.
Think about it. You get a lot of clicks from people to read your websites. You may double or triple that with more video interviews. Heck, instead of doing basically a magazine article for tournament reports, do a tournament report via youtube video.
Just my thoughts.