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Re: Creating private lesson culture
Some programs require students of the top ensemble to partake in lessons. I don't really agree with this unless you offer lesson scholarships through the band boosters. Also it doesn't hurt to bribe them with the idea. Say something along the lines of "Typically people that take lessons are the ones that make the top band etc.."
Also consider multiple lesson instructors before you make it official. If the students don't like the instructor then there is no chance they'll take. If they so like the instructor they will more likely take.
Best of luck! It's hard to build a private lesson culture in my opinion