Let's trace back to...2004 in the aftermath of Disassembled and start of the New Avengers. Bendis starts hinting at a Spider-Woman series, but there's nothing concrete. The years go on and event after event occur(House of M,Civil War, Secret Invasion, et al) and FINALLY a series is announced, but right after Spider-Woman was shown to be Veranke and all the appearences by Jessica were nothing more then a Dallas style "It was all a dream, none of that ever happened". By this time, the timing was way off and the series falls dead in the water.
Both the Ms. Marvel and She-Hulk series lasted longer then I would have expected, and while both solo series are cancelled, both characters are (at least in my opinion) richer now in backstory then ever before. Spider-Woman..not so much.
I do not doubt that Bendis is a Spider-Woman fan, but if the series had perhaps started..I dunno... right around CIVIL WAR without the rigamarole of Veranke, it MIGHT have lasted, at least as long as the Ms. Marvel and She-Hulk titles.
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