and a quote from Morrison:
"Right now, he's called Captain Marvel," Morrison says of the Shazam nomenclature. "I'm still thinking. I want to talk to DC about maybe going back to the Captain Thunder name, but who knows? I don't know yet. We'll see what's best for it. Right now, he's Captain Marvel. But that one is my attempt to see if you can get the pure note of Captain Marvel, with no irony and no camp and just make it work for everyone. It's like a myth, a little folk tale. It's pure. There are no apologies for Mary Bromfield writing in her 'good deeds' ledger. The model was Pixar. I tried to think 'what would Pixar do with this concept?' We tried to create a really nice, complete adventure that says everything about Captain Marvel that's pure and great and non-ironic."
(from http://www.craveonline.com/comics/interviews/498611-grant-morrison-talks-multiversity-wonder-woman-earth-one )
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