Full article here:
"Purina Pet Food Executive Brenda Bax applied for a patent that seems to control corporations (any corporation) working with Animal Welfare Organizations. By the way, Brenda Bax also sits on the Board of Directors for Delta Society; the same charity that just banned raw fed pets from participating in charity visitations.
Weeks ago The Delta Society, a national charity responsible for training and organizing pet visitations to hospitals and nursing homes made a bold announcement that it would ban from its Pet Partner program all pets fed a raw food diet. Pet owners nationwide were shocked and angry over Delta Society's' basically unscientifically founded decision. Then it was discovered that a corporate executive for Purina Pet Food sits on the board of Delta Society. And now a new twist.
Brenda Bax, Marketing Director for Purina Pet Food and Delta Society Board of Directors member has applied for a very unusual patent; "Methods for marketing corporate brands". The patent Ms. Bax is seeking is basically a means for Big Corporations to work through animal charities (use animal charities) to develop a specific marking plan to pitch their products. Nothing new in marketing really, but what is puzzling and concerning is a pet food company wishing to patent a system where an animal charity works with a corporation for donations."
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